CASE STUDY

PLANNED GIVING WEBSITE

 

THE PROBLEM

No control over website content

Human Rights Watch loved the design of their planned giving webpage, but they had zero control over content. Every small tweak needed to be planned, written, and then sent to a developer to execute. They needed a way to keep copy and content up-to-date, engaging their core base of donors and potential new givers with seasonally relevant messaging.

 

the Solution

Hire a freelancer to give back creative control

Moving the website over to a simple to use CMS platform like Wordpress allowed Human Rights Watch to have control over every update they needed to make. In order to do this, HRW needed to hire a freelancer to create a site that could be easily managed and maintained by their in-house team.

 

Hear it from them

Q: Why did you need a new micro giving site?

A: We wanted to bring the site in-house.  Our original site was designed by a planned giving marketing company.  They owned the site and we rented it from them.  If we wanted to update things we’d have to pay the agency to do so.  Bringing it in-house would give us so much more flexibility with updates and changes.  We knew larger changes to the site would require us to hire and pay someone, but it would cost us less if we had a designer working on it part-time.

Q: What were your considered solutions before moving forward with Wethos?

A: We  looked at other planned giving marketing companies but  it was  the same setup that we had before. We didn't want to rent the  site anymore; we wanted to own  it.  The solutions that were available to us didn't allow us to bring it in-house which is what we wanted to do.

We went live before our deadline

Q: What made you decide to move forward with Wethos?

A: You were  suggested to us by our in-house creative team. It’s a small department and they are not able to take on all the projects people need them to do. Wethos did the work for us, we didn't have to look for someone and the people you sent over were great, we liked all three of them. The experience all-in-all was very easy, Alexandra was a perfect fit and she did a great job.

Q: What was your experience like working with Wethos?

A:It was easy because, we liked the work that each of the freelancers had done, so we didn’t feel like we needed you to send us any other options. Any of them would have worked well which gave us confidence. It was really easy to see how what they'd done in the past could translate into what we needed to accomplish.

It was a big learning curve for us, Alexandra did a great job of making it the best it can be and building extra time in so we were always ahead of schedule.
  Alexandra White: Design & Web Development   "I look for experience that will challenge me to be better. Through work with clients and companies to my personal time spent learning new skills, I challenge myself to grow as a writer, communicator, strategist, and engineer. I work hard to craft these capabilities and want to work with people and companies that I value."

Alexandra White: Design & Web Development

"I look for experience that will challenge me to be better. Through work with clients and companies to my personal time spent learning new skills, I challenge myself to grow as a writer, communicator, strategist, and engineer. I work hard to craft these capabilities and want to work with people and companies that I value."

Q: What did you think about your Wethos freelancer?

A: It was a very smooth process.. She was very receptive to and quick with changes, we went live before the deadline which was also nice.

It was a big learning curve for us, and she did a great job of making it the best it can be, she built-in extra time so we were always ahead of schedule. With  all  the changes we made along the way we were glad that she thought we were good to work with.

We don’t expect changes soon but now we know we can utilize her should we need it.

Our brochure currently being worked on, to pay her and print it is a fraction of what the last one cost.
 

Get Involved

Human Rights Watch defends the rights of people worldwide. We scrupulously investigate abuses, expose the facts widely, and pressure those with power to respect rights and secure justice. Human Rights Watch is an independent, international organization that works as part of a vibrant movement to uphold human dignity and advance the cause of human rights for all.

About Human Rights Watch

Human Rights Watch is a nonprofit, nongovernmental human rights organization made up of roughly 400 staff members around the globe. Its staff consists of human rights professionals including country experts, lawyers, journalists, and academics of diverse backgrounds and nationalities. Established in 1978, Human Rights Watch is known for its accurate fact-finding, impartial reporting, effective use of media, and targeted advocacy, often in partnership with local human rights groups.

 
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